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Just when you think that Gulshan's taken a low profile, you realise Shiv ji and Parvati, and a third of a procession of pilgrims. Of Shiv Mahima carries a photo of the film's stars, another of He's shed the bow-tieīut the soft-focus photograph is suitably star-like. There he is, on the jacket of Dil Hai Ke Manta Nahin,Ī film starring Aamir Khan and Pooja Bhatt. Red bow-tie, but his time he's giving a thumbs-up sign to theĬamera. Here he is on another Geet Bahar cassette, still wearing the same What its content or subject, has a picture of Gulshan on the jacket. In fact, just as every PlayboyĬover has a picture of a bunny, every T-Series cassettes, no matter The large picture in theĬentre is Gulshan's he is giving a jowly grin and wearing a red
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His Geet Bahar (a Hindi top 10) series carries small pictures Gulshan's personality shoved into your tape deck. But it hard to buy a T-Series cassette without having Nobody knows the names of the proprietors of India's many musicĬompanies. Utterly unselfconscious desire to seek the limelight.
The Midas touch is nearly eclipsed by his Have to select Gulshan Kumar's ability to make money. If you were to pick one distinguishing characteristic, you would That perhaps, is positive proof of the power of prayer. They knock it, the cassettes do sell and the movies all make money. The film industry is incredulous about his nerve, but as much as Have at least one bhajan which is picturised on Gulshan himself. Many of the cassettes include at least one bhajan Of late, he has become more involved in the creative aspects of After it came out, the crowdsĭoubled at Shani ji's mandir in Delhi," he boasts. The religious movies that the T-Series assembly line regularlyĬranks out have the power to determine the popularity of various Moreover, he also has a religious motivation. Is a greater demand for music that has no visual component (other To see Hindi film songs rather than just listen to them. He offers an interesting rationale: in the video era, people expect " Aaj kal filmi music ki sale down ho gayi hain. Gulshan brags that these cassettes are hot sellers.
Looking suitably pious in a white kurta-pyjama and folding his To the god many of the jackets carry photographs of Gulshan, Is left in no doubt that they represent Gulshan's own tribute Theyīoast such titles as Shiv Mahima and Shiv Aradhana and the listener Hand, is proudest of his best-selling devotional cassettes.
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His money pays forĪ free 24-hour langar for pilgrims at Vaishno Devi, and thereĪre many stories of his largesse towards religious institutionsĬombine their faith with their industries. a bow in theĭirection of Shiv ji, whose worshipper he has been for most of The show of religious devotion is not for the photographer's benefit.Įven Gulshan Kumar's worst enemies will concede that he is extraordinarily That Gulshan is ready to play the music mogul at his headquarters. These prayers takeĪnother 10 minutes and it is only, after the gods have been propitiated Theĭriver is ready with the third thali of the day, though this time,Ī plastic bagful of fruit is also produced. Near the temple and ostentatiously washes his feet and hands. But justīefore he reaches his office, the Mercedes makes another detour. Visits a Shiv temple and in ten minutes he has returned withĪt last, the journey towards NOIDA is begun in earnest. " Ek minute mein aata hoon." This time, he Produces another thali from the boot, and Gulshan repeats the The road and Gulshan bounds out of the front seat.
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The driver veers off to another mandir along He swings back into his Mercedes, but no he is not Is bare except for some flowers that the pujari has apparently He hands it to Gulshan who trudges off on the small, pot-holed bylane to pay obeisance to the goddess. To the boot of the car to retrieve a steel thali laden with fruits, mithai, agarbatti and matches. " Main ek minute mein ho ke aata hoon," his driver runs back Gulshanįirst, he detours to the Kalka ji mandir, As he gets off, saying. People often wonder why the drive takes so long. Gulshan Kumar is driving to NOIDA from his Greater Kailash home. Many Indian businessmen are religious, but few have managed toĬombine their faith with their industries Rediff On The Net, Movies: Gulshan Kumar made music cassettes cheap and accessible, and himself a tycoon in the bargain
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